Custom-Label Spirits for Your Business

Your logo. Your label. Real spirit inside.

Handled makes private-label spirits for companies. You choose the spirit and the proof. We design the label, file it for federal approval, bottle already-aged spirit under it, and ship it through our licensed retailer partners.

Your brand. Your bottle. We handle it.

What "custom label" means

It's your bottle's actual label, not a sleeve, a hang tag or an engraving on someone else's brand.

• Your brand is the brand. Company name and logo on the front label.
• It's approved like any spirit label. Every custom label is filed for federal label approval (a TTB COLA) before bottling. Learn how in What Is a COLA?
• You approve it first. We send a proof. Nothing is filed until you sign off.

Engraving puts your logo on a bottle someone else branded. A custom label makes the bottle yours. Our Journal covers the difference between white label and custom spirits.

Spirits we offer

Any spirit we pour on The Bar:

• Whiskey and bourbon. Including rye. The most requested corporate gift.
• Tequila and agave. (page coming soon)
• Vodka. (page coming soon)
• Gin. (page coming soon)
• Rum and ready-to-pour cocktails. Sourced on request.

You pick the spirit, the proof and the profile. We source finished spirit from established distilleries. Read more in What Proof Should Your Spirit Be?

750ml bottles

Every bottle is 750ml, the full-size bottle people keep, share and display. One size keeps your program consistent and every recipient gets the same gift.

Label design and approval

1. Send artwork or an idea. Finished files, a logo and a color, or a reference you like.
2. We design the label. Including the required federal label information, so you don't have to know the rules.
3. You approve the proof.
4. We file it. Federal label approval comes before bottling.

Want to sketch first? Start with Design Your Own Liquor Label and What Goes on a Liquor Label.

A single-barrel program for bourbon

For bourbon, programs start at about one barrel, which bottles out to roughly 200 bottles. It's your company's barrel. The spirit is already aged when we source it. Barrel aging isn't part of your lead time.

One barrel is the right size for:

• A holiday gift for a company of 100 to 200
• A year-end thank-you for your full client list
• A split program: most bottles to clients, the rest to the team and events

For rye, vodka, gin, tequila and other spirits, program size is confirmed on your quote. Curious about aging? See Aged or Unaged: Does Your Spirit Need Time in a Barrel?

Who uses custom-label spirits

• People and HR teams running a company-wide holiday gift.
• Sales and account leaders sending a year-end thank-you to clients.
• Marketing and brand teams who want the company's identity on something people keep.
• Founders and executives marking an anniversary, a launch or a record year.

If your list is 100 people or more and you want your own name on the bottle, this is built for you.

Lead time

Lead times are the same as our creator drops. Our guide to how custom liquor gets made walks through each stage, from sourcing to bottling. Put your delivery date on the quote and we'll confirm it.

How it ships

In bulk to your company, or direct to each recipient. A licensed retailer partner is the merchant of record and handles every shipment. Our licensed retailer partners ship to most US states; eligibility is confirmed at checkout.

Payment

Every program is quoted. Corporate gifting is paid upfront once you approve the quote.