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HANDLED.Start your bottle

How it works

From a name to a live drop in about 12 weeks.

You bring the brand. We handle the rest.

Seven steps

  1. 01

    Liquid sourcing

    We source from our multi-distillery network.

    You: pick the spirit and the profile.

    Rows of bourbon barrels aging in a brick rickhouse
  2. 02

    Label development

    We design the label around your brand: your name, colors, and references. Or we work with your designer.

    You: approve the final label before anything is filed or printed.

    Brand board with the Handled wordmark, a gold circle, and a white bottle sketch
  3. 03

    Approvals

    We handle federal label approval (TTB/COLA) and state registrations. You never need a liquor license.

    You: nothing.

    TTB COLA form with a gold check mark
  4. 04

    Production

    Glass, closures, bottling, and casing, on a timeline we confirm before we commit.

    You: nothing.

    Rows of freshly filled uncapped square bottles of amber spirit
  5. 05

    The drop page

    We build a page for your limited-edition release, with age verification and checkout through licensed retail partners.

    You: share the link with your audience.

    Bottoms Up drop page by Brandon Cole Bailey on a phone
  6. 06

    Fulfillment

    Licensed retail partners sell and ship to most US states; eligibility is confirmed at checkout. We handle tracking and customer service.

    You: nothing.

    Pallet of Handled bourbon cases wrapped for shipping
  7. 07

    Reporting and payout

    Sales while the drop runs, and a full breakdown when it closes. Payment arrives 30 days after fulfillment.

    You: get paid.

    Roaring Riot sales map in the Handled back office

Your part: about fifteen minutes and a few decisions.

A short call, then choices on liquid and label. You promote the drop. We handle the rest.

Start your bottle

Bottoms Up vodka bottle on a dark studio background
Bottoms Up · Brandon Cole Bailey