Sell it
Direct to your audience.
A release they can buy from you.
Design and launch your own spirit.
Your brand. Your bottle.You own it.
No upfront cost. In weeks.
No commitment.
“Working with Handled to bring Bottoms Up Vodka to life has been such an incredible experience. … Seeing the finished bottle in my hands has been surreal.”
— Brandon Cole Bailey, Bottoms Up Vodka
Sell it. Gift it. Pour it.
Your bottle, three ways to share it.
Gift it
A bottle you give.
Corporate gifts, events, and holidays.
Pour it
Poured for the room.
Bars, venues, and events.
Real distilleries. Real operators.
Spirits from leading producers and distilleries, sold through licensed retailers.
- Log Still Distillery
- Old Louisville Distillery
- Wild Turkey
- MGP of Indiana
- Bardstown Bourbon
- Barton 1792
- Wilderness Trail
- Green River
- NetworkPlus many more
- Federal & state licensed
- A multi-distillery network
- TTB/COLA-approved labels
Launched with Handled.
Bottoms Up 
Matzah Ball 
Owl Creek Roaring Riot
You bring the brand. We handle the rest.
You bring
- Your audience
We handle
- Liquid
- Label
- Compliance
- Production
- Store design
- Selling
- Shipping and support
- Reporting and payout
You own the brand.You earn 20% on every bottle.
Bourbon, vodka, tequila, gin, rum.
The Back 9Bourbon 
Carried InterestBourbon 
Rust Belt RoyalBourbon 
Smoke ShowBourbon 
Side BRye 
The 10AMVodka BAMVodka 
Chirp FuelVodka 
Chirp Fuel BlancoTequila Chirp Fuel FireWhisky 
Club ApprovedVodka Mastermind ReserveBourbon 
Not the Worst PourVodka 
Bourbon NovaBourbon
Part of one of these?Your own bottle fits here.
A few of the groups. For their own bottle, gifts, and the room.
CreatorsA drop your audience wants 
Fan clubs & teamsA bottle for the season 
Casino VIP giftingA case for your best players 
Fraternities & sororitiesHouse gifts and formals 
Alumni associationsA bottle for reunions and fundraising 
Golf & country clubsMember gifts and tournament prizes 
BandsTour merch and album-release bottles 
Corporate giftingA gift they will keep 
Restaurants & barsA pour for the room 
WeddingsFavors and the couple's toast 
SpasClient gifts and retreats 
Bowling alleysLeague nights and house prizes
Questions, handled.
Nothing upfront. No license to buy, and no inventory to hold. On bottles you sell, you earn 20% of the shelf price. A $79.99 bottle pays you $16.
You earn on bottles sold. There is no unsold-bottle bill.
Payment arrives 30 days after fulfillment.
About fifteen minutes, plus a few decisions. A short call, then choices on the liquid and the label. You promote the drop. We handle the rest.
Yes. Bring your own designer if you like. You approve every label before anything prints.
Same build, start to finish: sourcing, label, compliance, and bottling. Corporate gifting is paid upfront.